International E-Business Marketing

Bell Jim , McNaughton Rod B. , Fletcher Richard

Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.
  • Limba : Engleza
  • Numar pagini : 352
  • ISBN : 9781861529459
Rating:
254.99 Lei
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