International Marketing

John Shaw , Sak Onkvisit

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. This book helps to understand the complexities of marketing on a global scale.
  • Limba : Engleza
  • Data Publicarii : 11 Aug 2008
  • Editie : 5 Rev ed
  • Format : Paperback
  • Numar pagini : 736
  • ISBN : 9780415772624
300.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 4-6 saptamani