International Marketing Strategy

Frank Bradley

Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.
  • Limba : Engleza
  • Data Publicarii : 09 Dec 2004
  • Editie : 5 Rev ed
  • Format : Paperback
  • Numar pagini : 438
  • ISBN : 9780273686880
331.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 4-6 saptamani