This problem-oriented, practical reader introduces the main theory of international trade before applying it to real-world business problems. Students are shown how to analyse competition, identify opportunities and develop successful strategies for entering and remaining active in an international market how to access reliable information and how to deal with practical arrangements such as international logistics, financing, cultural differences and insurance issues. Contributors to this text are senior executives or trade advisors in the international market place and have first-hand experience of the problems that can be encountered.
- Limba : Engleza
- Cuprins : Part 1 International Trade: The Rationale of Trade - a Business Perspective.
Logistics of International Trade.
Foreign Direct Investment.
Part 2 Multinational Corporations: Aspects of MNCs.
Forms of International Co-operation between Corporations.
MNC and the International Trade Order.
MNC and International Relations.
MNCs and the Management of Market Information.
Part 3 Sectors in International Trade: Trading in the Services Sector.
Part 4 Current Issues in International Trade: Anti-dumping.
Concessional Export Financing.
International Trade and the Environment.
- Data Publicarii : 1996
- Editie : 1
- Format : Paperback
- Numar pagini : 256
- ISBN : 9780582277601