Join the Conversation

Joseph Jaffe

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.
  • Limba : Engleza
  • Data Publicarii : 06 Nov 2007
  • Format : Hardback
  • Numar pagini : 320
  • ISBN : 9780470137321
Rating:
132.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 4-6 saptamani