With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.
- Limba : Engleza
- Data Publicarii : 06 Nov 2007
- Format : Hardback
- Numar pagini : 320
- ISBN : 9780470137321