Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.
- Limba : Engleza
- Data Publicarii : 25 Oct 2005
- Format : Hardback
- Numar pagini : 352
- ISBN : 9780471690160