Kellogg on Branding

Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.
  • Limba : Engleza
  • Data Publicarii : 25 Oct 2005
  • Format : Hardback
  • Numar pagini : 352
  • ISBN : 9780471690160
Rating:
152.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani