Key Marketing Metrics

Paul W. Farris , David J. Reibstein , Neil Bendle , Phil Pfeifer

Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.
  • Limba : Engleza
  • Data Publicarii : 09 Dec 2008
  • Format : Paperback
  • Numar pagini : 368
  • ISBN : 9780273722038
Rating:
120.99 Lei
Disponibilitate : La comanda

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