Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.
- Limba : Engleza
- Data Publicarii : 09 Dec 2008
- Format : Paperback
- Numar pagini : 368
- ISBN : 9780273722038