Language of Advertising

Angela Goddard

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
  • Limba : Engleza
  • Data Publicarii : 11 Apr 2002
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 144
  • ISBN : 9780415278034
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121.99 Lei
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