Made to Stick

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Incluzand studii de caz si anecdote, aceasta carte arata, printre altele, cum un om de stiinta australian a convins lumea ca a descoperit cauza ulcerului stomacal band un pahar plin cu bacterii si cum un reporter sportiv talentat a convins oamenii sa urmareasca un meci de fotbal aratandu-le exteriorul stadionului.