Helps you appreciate the benefits of rigorous marketing planning and guides you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process.
- Limba : Engleza
- Data Publicarii : 03 Nov 2007
- Format : Paperback
- Numar pagini : 208
- ISBN : 9780749451493