Management

Roger Bennett

Now in its third edition, this successful introduction to management covers the subject in a concise, no-nonsense, comprehensive manner. The considered use of effective diagrams, cases and tests result in an efficient, clearly-structured, compact book ideal for quick learning. The author has significantly updated examples in this new edition to retain their relevance to students whilst integrating the latest thinking on the subject.
  • Limba : Engleza
  • Cuprins :

    PART 1: INTRODUCTION TO MANAGEMENT
    1. Nature and development of management theory
    2. Management in action
    3. Business ownership
    4. Entrepreneurship and small business management
    5. Corporate strategy and planning
    PART 2: MANAGEMENT FUNCTIONS
    6. Organisation
    7. Marketing
    8. International marketing
    9. Managing the finance function
    10. Operations management
    11. Legal aspects of management
    12. Communication and management control
    13. Decision support and information technology management
    PART 3: THE HUMAN SIDE OF MANAGEMENT
    14. The nature of work
    15. Leadership, motivation and management style
    16. Personnel management
    17. The future of management

  • Data Publicarii : 1998
  • Editie : 3
  • Format : Paperback
  • Numar pagini : 416
  • ISBN : 9780273634089
Rating:
274.99 Lei
Disponibilitate : 3-5 saptamani

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