This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
- Limba : Engleza
- Data Publicarii : 21 Aug 2006
- Format : Paperback
- Numar pagini : 216
- ISBN : 9781405119962