Provides an introduction to the management of operations for the event planner and venue provider. Taking a view of an event enterprise, this title links the traditional topics within operations management. It examines quality in the events industry and its effects on customer satisfaction, resource efficiency and event success.
- Limba : Engleza
- Data Publicarii : 01 May 2005
- Format : Paperback
- Numar pagini : 304
- ISBN : 9780750663625