Managing Global Customers

George S. Yip , Audrey J.M. Bink

This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
  • Limba : Engleza
  • Data Publicarii : 06 Sep 2007
  • Format : Hardback
  • Numar pagini : 288
  • ISBN : 9780199229833
Rating:
265.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 4-6 saptamani