This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.
- Limba : Engleza
- Data Publicarii : 06 Sep 2007
- Format : Hardback
- Numar pagini : 288
- ISBN : 9780199229833