Managing Media Companies

Annet Aris , Jacques Bughin

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.
  • Limba : Engleza
  • Data Publicarii : 02 Apr 2009
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 400
  • ISBN : 9780470713952
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311.99 Lei
Disponibilitate : 2-4 saptamani

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