Marketing

Peter Mudie

Editura: Prentice Hall
This book takes an operational approach (as opposed to a Strategic one) focussing on the practical aspects of marketing such as analysing a market or evaluating a direct market campaign.
  • Limba : Engleza
  • Cuprins :
    1. Consumer Perspectives xxx; Satisfaction, Loyalty and Corporate Image.
    2. Market Analysis.
    3. Financial Aspects of Marketing.
    4. Quality and Design.
    5. Pricing.
    6. Promotion $mdash; Sales Force Evaluation, Media Planning and Direct Marketing.
    7. Customer Service and Care.
    8. Retailing.
    9. Legal Aspects of Marketing.
    10. Data Presentation.
  • Data Publicarii : 1997
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 384
  • ISBN : 9780133577570
Rating:
248.99 Lei
Disponibilitate : 3-5 saptamani

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