Marketing in Travel and Tourism

Alan Fyall , Ashok Ranchhod , Michael Morgan , Victor T. C. Middleton

Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
  • Limba : Engleza
  • Data Publicarii : 20 Mar 2009
  • Editie : 4 Rev ed
  • Format : Paperback
  • Numar pagini : 528
  • ISBN : 9780750686938
Rating:
231.99 Lei
Disponibilitate : La comanda

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