Marketing Planning for Services

Payne Adrian , McDonald Malcolm

Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.
  • Limba : Engleza
  • Numar pagini : 384
  • ISBN : 9780750630221
321.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 4-6 saptamani