Marketing the Museum

Mclean Fiona

Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.
  • Limba : Engleza
  • Numar pagini : 272
  • ISBN : 9780415152938
Rating:
214.99 Lei
Disponibilitate : La comanda

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