Marketing Today's Fashion

Carol Mueller , Eleanor Lewitt Smiley

Editura: Prentice Hall
This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.
  • Limba : Engleza
  • Cuprins :

    I. UNDERSTANDING TODAY'S FASHION.

    1. The Meaning of Fashion.
    2. The Why and How of Fashion.
    3. Researching the Fashion Consumer.

    II. WORLD-WIDE INFLUENCES ON TODAY'S FASHION.

    4. Origins of Modern Fashion.
    5. European Design Centers.
    6. Other Foreign Producers Import Buying Sourcing.

    III. MARKETING TODAY'S fASHION IN THE UNITED STATES.

    7. The Birth of the American Fashion Industry.
    8. American Design.
    9. The Role of the Primary Markets.

    IV. TODAY'S FASHION INDUSTRIES.

    10. Creating and Marketing Women's Apparel.
    11. Creating and Marketing Men's Apparel.
    12. Creating and Marketing Children's Apparel.
    13. Creating and Marketing Fashion Accessories.

    V. MERCHANDISING TODAY'S FASHION.

    14. Fashion Retailers.
    15. Ancillary Merchandising Operations Promoting Fashion.
  • Data Publicarii : 1995
  • Editie : 3
  • Format : Paperback
  • Numar pagini : 320
  • ISBN : 9780130430014
Rating:
543.99 Lei
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