Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.
- Limba : Engleza
- Data Publicarii : 19 Dec 2007
- Format : Paperback
- Numar pagini : 248
- ISBN : 9780750684521