Media Strategies for Marketing Places in Crisis

Eli Avraham , Eran Ketter

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.
  • Limba : Engleza
  • Data Publicarii : 19 Dec 2007
  • Format : Paperback
  • Numar pagini : 248
  • ISBN : 9780750684521
Rating:
257.99 Lei
Disponibilitate : La comanda

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