The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
- Limba : Engleza
- Data Publicarii : 20 Mar 2006
- Format : Paperback
- Numar pagini : 256
- ISBN : 9780750667470