Multinationals as Flagship Firms

Alan M. Rugman , Joseph R. D'Cruz

In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. This study looks at several examples.
  • Limba : Engleza
  • Data Publicarii : 18 May 2000
  • Format : Hardback
  • Numar pagini : 232
  • ISBN : 9780198295624
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573.99 Lei
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