Museum Management and Marketing

Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.
  • Limba : Engleza
  • Data Publicarii : 28 Feb 2007
  • Editie : New ed
  • Format : Paperback
  • Numar pagini : 440
  • ISBN : 9780415396295
Rating:
214.99 Lei
Disponibilitate : La comanda

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