Nation Branding

Dinnie Keith

Demonstrates why nations are embracing the principles of brand management. This book explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.
  • Limba : Engleza
  • Data Publicarii : 09 Nov 2007
  • Format : Paperback
  • Numar pagini : 288
  • ISBN : 9780750683494
264.99 Lei
Disponibilitate : La comanda

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