New Product Development For Dummies

Robin Karol , Beebe Nelson

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
  • Limba : Engleza
  • Data Publicarii : 15 May 2007
  • Format : Paperback
  • Numar pagini : 384
  • ISBN : 9780470117705
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