The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
- Limba : Engleza
- Data Publicarii : 15 May 2007
- Format : Paperback
- Numar pagini : 384
- ISBN : 9780470117705