One Customer, Divisible

Michael W. Lowenstein

Are you getting the most from your customers? This book goes beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value.
  • Limba : Engleza
  • Data Publicarii : 01 Aug 2004
  • Format : Hardback
  • Numar pagini : 240
  • ISBN : 9780324301298
Rating:
204.99 Lei
Disponibilitate : La comanda

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