Are you getting the most from your customers? This book goes beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value.
- Limba : Engleza
- Data Publicarii : 01 Aug 2004
- Format : Hardback
- Numar pagini : 240
- ISBN : 9780324301298