Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and drawbacks of doing business online.
- Limba : Engleza
- Data Publicarii : 15 Mar 2007
- Format : Paperback
- Numar pagini : 560
- ISBN : 9780199265855