Organizational Buying Behaviour

Stephen T. Parkinson , Michael J. Baker , K. Moller

This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively.
  • Limba : Engleza
  • Data Publicarii : 15 Sep 1986
  • Format : Hardback
  • Numar pagini : 285
  • ISBN : 9780333393512
Rating:
803.99 Lei
Disponibilitate : La comanda

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