Takes a look at how female dominated marketplace is shaking up the status quo on Madison Avenue. This work reveals how female spending power has radically transformed the face of advertising and marketing over the past several decades, combining demographic and statistical information with eye-opening tales from the trenches.
- Limba : Engleza
- Data Publicarii : 01 May 2004
- Format : Hardback
- Numar pagini : 288
- ISBN : 9780071418607