Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office. This text is suitable for students of political marketing, parties and elections and comparative politics.
- Limba : Engleza
- Data Publicarii : 02 Jul 2009
- Format : Paperback
- Numar pagini : 320
- ISBN : 9780415431293