This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
- Limba : Engleza
- Data Publicarii : 01 Dec 2000
- Editie : 20th anniversary ed of 3rd revised ed
- Format : Hardback
- Numar pagini : 246
- ISBN : 9780071359160