Suzan St Maur

Most business writing books teach you how - but to succeed you need to learn what to write, too. That's Powerwriting - your key to winning words!
  • Limba : Engleza
  • Cuprins :

    A note about "bizcomm"
    Stakeholders: who are they?
    When to call for help

    1. Think first, write later
    How to think clearly and avoid being sidetracked
    Thought-process barriers
    How to leap the barriers and think

    2. What do you need to communicate? (Really?)
    The message brief – what you want your words to achieve
    The message brief
    Write the brief backwards
    Does this really work?
    Get the realities right
    Types of message
    One thing at a time

    3. Who is your audience?
    Who, where, how, when and in what mood
    What you need to know
    How to find out what you need to know

    4. How will the audience receive your message?
    Different media and how your message will be seen/heard
    Choosing your media

    5. Your final message
    Putting the elements together into a good message structure
    Powerwriting = what's in it for them
    Tell them now
    Forget features, talk benefits
    When fea

  • Data Publicarii : 2003
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 176
  • ISBN : 9780273659068
79.99 Lei
Disponibilitate : 3-5 saptamani

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