Predicting and Changing Behavior

Martin Fishbein , Icek Ajzen

Describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. This book provides a review of relevant research and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
  • Limba : Engleza
  • Data Publicarii : 15 Jun 2009
  • Format : Hardback
  • Numar pagini : 538
  • ISBN : 9780805859249
Rating:
393.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani