Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.
- Limba : Engleza
- Data Publicarii : 14 Aug 2000
- Format : Paperback
- Numar pagini : 236
- ISBN : 9780750646789