Qualitative Consumer and Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Conceput pentru studenti, savanti si practicieni in cercetarea de marketing, aceasta carte este conceputa pentru a conduce cititorii prin elementele de baza la o intelegere avansata a marketingului calitativ si a cercetarii consumatorilor.