Qualitative Consumer and Marketing Research

Russell W. Belk , Robert V. Kozinets , Eileen Fischer

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
  • Limba : Engleza
  • Data Publicarii : 14 Dec 2012
  • Format : Paperback
  • Numar pagini : 240
  • ISBN : 9780857027672
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184.99 Lei
Disponibilitate : 2-4 saptamani

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