Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
- Limba : Engleza
- Data Publicarii : 17 Mar 2008
- Format : Paperback
- Numar pagini : 352
- ISBN : 9781412903172