Relationship Marketing

Harwood Tracy , Broderick Anne J , Garry Tony

Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.
  • Limba : Engleza
  • Data Publicarii : 01 Feb 2008
  • Format : Paperback
  • Numar pagini : 264
  • ISBN : 9780077114220
Rating:
278.99 Lei
Disponibilitate : La comanda

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