Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.
- Limba : Engleza
- Data Publicarii : 01 Feb 2008
- Format : Paperback
- Numar pagini : 264
- ISBN : 9780077114220