Relationship Marketing

Martin Christopher , Adrian Payne , David Ballantyne

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
  • Limba : Engleza
  • Data Publicarii : 30 Oct 2002
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 264
  • ISBN : 9780750648394
Rating:
242.99 Lei
Disponibilitate : La comanda

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