Scoring Points

Tim Phillips , Clive Humby , Terry Hunt

Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. This title shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers.
  • Limba : Engleza
  • Data Publicarii : 03 Aug 2008
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 304
  • ISBN : 9780749453381
Rating:
127.99 Lei
Disponibilitate : La comanda

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