The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
- Limba : Engleza
- Data Publicarii : 21 May 2009
- Format : Hardback
- Numar pagini : 196
- ISBN : 9780230576575