Sensory Marketing

Bertil Hulten , Niklas Broweus , Marcus Van Dijk

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
  • Limba : Engleza
  • Data Publicarii : 21 May 2009
  • Format : Hardback
  • Numar pagini : 196
  • ISBN : 9780230576575
Rating:
216.99 Lei
Disponibilitate : La comanda

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