At the Inaugural Sport Marketing Association Conference in 2003, papers were presented on such subjects as corporate sponsorship, sport consumer behavior, sport product branding, and technology's role in the promotion and sales process. This title presents the contents drawn from the research presentations delivered at the conference.
- Limba : Engleza
- Data Publicarii : 01 Sep 2004
- Format : Paperback
- Numar pagini : 233
- ISBN : 9781885693525