Shopper Marketing

Markus Stahlberg , Ville Maila

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more.
  • Limba : Engleza
  • Data Publicarii : 03 Feb 2012
  • Editie : 2 Rev ed
  • Format : Hardback
  • Numar pagini : 296
  • ISBN : 9780749464714
Rating:
190.99 Lei
Disponibilitate : 4-6 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 4-6 saptamani