Social Psychology of Consumer Behavior

Covers a range of topics including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation. This work is suitable for students, researchers and instructors in social psychology, consumer psychology, consumer behavior and marketing.
  • Limba : Engleza
  • Data Publicarii : 20 Feb 2009
  • Format : Hardback
  • Numar pagini : 406
  • ISBN : 9781841694986
Rating:
321.99 Lei
Disponibilitate : La comanda

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