Product innovation is the key to business growth. This book introduces a framework for creating exciting new product and service concepts ...simply by asking useful questions. It provides entertaining, illuminating examples that show how to determine what customer needs aren't being met, using simple methods to arrive at revolutionary conclusions.
- Limba : Engleza
- Data Publicarii : 01 Nov 2007
- Format : Hardback
- Numar pagini : 224
- ISBN : 9780814400326