Sport Marketing

Stephen Hardy , Bernard J. Mullin , William Sutton

Using real-world examples, this title provides material about key areas in sport marketing that prepares students for careers in the industry. It incorporates various areas of marketing into a sport-specific context. It helps students to learn how to build a sport marketing plan and study the behaviors of sport consumers.
  • Limba : Engleza
  • Data Publicarii : 01 Apr 2007
  • Editie : 3 Rev ed
  • Format : Hardback
  • Numar pagini : 552
  • ISBN : 9780736060523
Rating:
356.99 Lei
Disponibilitate : La comanda

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