Teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. This book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
- Limba : Engleza
- Data Publicarii : 12 Oct 2000
- Format : Paperback
- Numar pagini : 246
- ISBN : 9780750673556