Storytelling

Klaus Fog , Christian Budtz , Philip Munch , Stephen Blanchette

In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.
  • Limba : Engleza
  • Data Publicarii : 08 Jun 2010
  • Editie : 2nd ed. 2010
  • Format : Hardback
  • Numar pagini : 254
  • ISBN : 9783540883487
Rating:
261.99 Lei
Disponibilitate : La comanda

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