Strategic Business Marketing

Editura: Prentice Hall
  • Limba : Engleza
  • Cuprins : Marketing Principles and Practice. Characteristics of Industrial Markets. Buying Behaviour. Market Research. Strategic Planning 1. Strategic Planning 2. Innovation Strategy. International Strategy. Communications Strategy. Strategic Challenges.
  • Data Publicarii : 1995
  • Editie : 3
  • Format : Paperback
  • Numar pagini : 520
  • ISBN : 9780132033657
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