Strategic Market Management

David A. Aaker , Damien McLoughlin

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
  • Limba : Engleza
  • Data Publicarii : 26 Jan 2007
  • Editie : European ed
  • Format : Paperback
  • Numar pagini : 368
  • ISBN : 9780470059869
258.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor si poate fi livrat in 2-4 saptamani