Strategic Market Management

David A. Aaker , Damien McLoughlin

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action.
  • Limba : Engleza
  • Data Publicarii : 01 Jan 2007
  • Editie : European Edition
  • Format : Paperback
  • Numar pagini : 368
  • ISBN : 9780470059869
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254.99 Lei
Disponibilitate : 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani